Marketing plays a pivotal role in attracting new customers to your dental practice. With competition around every corner, how do dentists get patients through their doors? Investing and saving for proper marketing campaigns may pay off in the long run.
In an article from Dentistry IQ, author Wendy O’Donovan Phillips writes, “Setting aside money to invest in marketing is a smart move for dental practices. The investment will pay off. But many dentists wonder how to get that money when there are so many other expenses”.
In the article O’Donovan Phillips discusses:
- Taking a practice loan
- Borrowing from the corporate line of credit
- Inspiring your team
- Cutting expenses
- Going Big
O’Donovan Phillips continues, “In today’s competitive marketplace, the practices that routinely invest in all of these areas have the best success with their marketing programs. After all, your practice values are reflected in everything that patients see and experience, not just in your marketing materials. Put your best foot forward in all areas, and you will attract and keep the ideal patients”.
To read more, see the full article from Wendy O’Donovan Phillips in Dentistry IQ.